Build a dog grooming business that works for you.
More money. Better clients. Stronger boundaries. More confidence. More control.
The Dog Grooming Business Academy provides practical business education, support and community created specifically for dog groomers.
Whether you're building a new grooming business, strengthening an established one, or know it's time to make some bigger changes, you'll find the education and support to help you move forward — without the hustle, pressure or generic business advice.
Ready to strengthen your business?
You learned how to groom dogs. But running the business? That's a completely different skill.
Pricing? Client Attraction? Boundaries?
Making your business feel less overwhelming? Difficult conversations with owners?
Most dog groomers were never taught how to manage any of it.
And we all know that being fully booked doesn't necessarily mean your business is working.
You can have a diary full of dogs and still feel underpaid, overwhelmed, disrespected by clients or like the business you created to give you freedom is actually controlling you.
Or maybe things aren't bad at all?
You'd simply like to make more money, attract more of the right clients, strengthen what you've already built or have somewhere to turn when you're not quite sure what to do next.
That's where The Dog Grooming Business Academy comes in.
This is NOT :
⚫️ Generic "Pet Business" Education. (I'm sorry - Dog walkers etc, this isn't for you). We believe specific steps and strategies are more likely to produce results than generic business advice that applies to anyone working with dogs. This is very dog grooming specific.
⚫️ A Cult - Log in when you want. Study what you want. Join any live calls or wait until they're published - we're not chasing. We're not mithering or asking you to share progress unless you want to.
⚫️ One to one coaching. The membership is priced to be accessible to all groomers, no matter what the size of their business, as we believe, the more dog groomers who take their business seriously, the sooner our industry will rise and get the respect it (& the groomers within it) deserve.
Therefore, it is not the hand holding you would get from one to one coaching.
The tools are there - "The Dog Groomers Business Engine' course, webinars, guest masterclasses.. all for dog groomers.
All to change your business and skills. We leave it up to you to pick them up.
Support is available in our private community or our monthly Q&A coaching calls if you need it
You've watched the Dog Groomers' Business Engine training??
Now it's time to build your own engine and take full control of your dog grooming business!
Let's fill in all those gears and get that engine going!
At the heart of the Academy: The Dog Groomers' Business Engine
Our CPD-accredited, step-by-step framework for building a stronger dog grooming business.
The Dog Groomers' Business Engine course is officially CPD accredited and, at the time of writing, is the only business course specifically for dog groomers in the UK listed on The CPD Standards Office directory.
Running a successful grooming business isn't about fixing one thing in isolation.
Your pricing affects your marketing. Your branding influences the clients you attract. Your communication affects how customers respect your boundaries. Your mindset influences the decisions you're willing to make.
It all works together.
That's why The Dog Groomers' Business Engine looks at your business as a whole.
Through a structured series of modules, I'll help you understand each part of your business, identify what needs strengthening and make changes that work for you — rather than handing you a cookie-cutter formula for how every grooming business should be run.
Inside the Business Engine, you'll learn how to:
• Understand your numbers and price your services with confidence
• Build a brand that supports your prices and attracts the right clients
• Market your business both on and beyond social media
• Create stronger customer communication, policies and boundaries
• Build systems that give you back more control
• Develop the confidence and mindset to actually implement what you learn
No more changing random things and hoping they work.
You'll understand how the different parts of your business fit together — and what to work on next.
And because The Dog Groomers' Business Engine is CPD accredited, you're not simply learning how to strengthen your business; you're undertaking independently accredited professional development created specifically for the dog grooming industry.
What else does membership include?
The Dog Groomers' Business Engine may sit at the heart of the Academy & your annual membership, but thats not all you receive:
Your membership also gives you access to ongoing education, practical resources and support designed specifically for dog groomers.
Monthly Live Business Coaching
Bring your questions, challenges and business decisions to our monthly Zoom coaching call with Karen.
Can't make it live? Send your question in advance and catch up on the recording when it suits you.
The Inner Work & Mindset Area
Because knowing what to do in business and actually feeling confident enough to do it are two different things.
Explore lessons and masterclasses designed to help you work through the mindset, confidence and beliefs behind your business decisions.
The Vet Clinic with Dr Sophie Bell
Build your professional knowledge with education from vet and dog groomer Dr Sophie Bell, covering topics including dental care, senior dogs, ear care and more.
Feel more informed and confident when having important conversations with your clients.
Template & Resource Library
Don't start from scratch.
Access ready-to-edit wording and resources for your T&Cs, policies, client communication, onboarding, social media, website and more.
Masterclass Library
Dip into additional training covering topics outside the main Business Engine — from specialist business subjects to practical grooming and client-care education.
Private Community
A judgement-free space filled with fellow dog groomers who understand the realities of running a grooming business.
Ask questions, share experiences, get advice or simply know you've got somewhere to turn when you need it.
Exclusive Member Discounts
Access discounts and offers from a handpicked selection of relevant industry partners: Shake Your Tail, Lopay, Brooks Braithwaite Insurance, Julie Harris Education, Paws Of Comfort Pet Bereavement Counselling, The Business Finance Academy.
Everything is designed to help you keep learning, strengthening your business and feeling supported while you do it.
Your questions, answered...
Can I cancel at any time?
Is this Membership Right For Me?
What do I actually get?
EXCLUSIVE 72-HOUR OFFER
Join as an ANNUAL member for only £290 (usually £350 p/a)
THIS PRICE IS RISING WHEN OUR CPD ACCREDITATION IS CONFIRMED.
(We are classed as "ongoing education" in the UK & membership fees are therefore tax deductable - put them through your business account!)
Your business overwhelm stops below!!
Annual Membership
£290 per year
NORMALLY £350 Annually
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FULL ACCESS to The Dog Groomers' Business Engine self study course.
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FULL ACCESS to the "Inner work & Mindset" area.
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FULL ACCESS to The Template Library. (wording for policies, info sheets for owners, social media captions, websites and more.)
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FULL ACCESS to Lauren's Lab - Social media lessons & templates.
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FULL ACCESS to new monthly content by Vet, Dr Sophie Bell & the existing library of past content- discussing common welfare issues in the salon!
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Private community forum for grooming goddesses only!!
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Invite to our Monthly Zoom Coaching Calls. From guest experts, webinars to our monthly Q&A's! Access to all past recordings is inside the membership.
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Exclusive discounts with an array of industry relevant partners, from "Shake Your Tail" booking software to Julie Harris Education & more.
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Cancel after Year 1 or renew at the same price
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Full UK based (human) tech support.
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Downloadable Membership Certificate